By design.

By design.

By design.

By design.

By design.

Design that delivers smiles

We’re the Human Centered Design group for Amazon Operations. Prime Now, Amazon Locker, Amazon Flex and Global Fulfillment are just some of the products we designed to support shopping, transportation, delivery, and customer service. We’re looking for design leaders ready to bring radical thinking to the real world.

Not at home?
Not a problem.

With Amazon Key, you can get packages delivered inside your front door and let guests in while you're away. Our Sunnyvale Studio designed the Key App UX that enables customers to use this exciting new service. The HCD brand team created the name and icon that helped bring this technology to life in over 30 cities, with more to come.

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2-Hour delivery arrives in Singapore

The team designed a tailored shopping experience to expand Prime Now delivery to Singapore. To announce this exciting launch, our visual designers and producers traveled to Singapore for a photography and video shoot to capture the customer experience. These assets were used as part of a country-wide marketing campaign to gain awareness and adoption.

Amazon One Takes Flight

Our inaugural cargo plane has truly taken off. The first of 40 branded planes designed by the HCD brand team is the start of a new dedicated cargo network that will increase our capacity so that we can continue to deliver fast, free shipping to all Prime members.

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How do you make AI feel like a real person?

After months of research, ideation, and prototyping, we launched an automated messaging platform that greets the customer, answers questions, and solves issues using simple, natural language. The team created a character and wrote a script so the messaging assistant is able to give customers the flexibility and convenience to interact with us on their schedule, in a simple and easy way.

Universal, flexible apps

To Enable Prime Now deliveries in as little as an hour, we built Amazon Flex, an easy-to-use app that empowers independent delivery drivers to partner seamlessly with Amazon. Launching Amazon Flex required turning complex logistics process into simple, step-by-step workflows. The design team logged hundreds of hours of ride-alongs and site visits to test designs and understand how people use our product.

Smart, Multi-Platform Design

To build on the success of the Prime Now app, we designed and developed From on-the-go to on the sofa, our multi-platform offerings provide quick and easy access to thousands of products delivered ultra-fast to anywhere our customers may be.


HCD Studios

The HCD team has expanded our studio locations to include Seattle, Portland, Sunnyvale, Minneapolis and Austin. We’re currently looking for great talent to contribute to our efforts in designing for the future. Check out our open positions or contact us at if you’d like more information about additional opportunities.

Join our team

Think HCD might be a good fit for you? We’re looking for exceptional people. Use the links below to drop our recruiting team a quick note or to take a look at our latest job postings.